"Synth" is short for virtual synthetic human. A virtual synthetic human is an artificially intelligent AI entity that is programmed to adopt the human persona and traits of a member of a target audience. Each Synth is programmed with thousands of data points which include a combination of physical, environmental, experiential, and other traits that when combined shape the way the Synth expresses their unique pattern of thought, emotion, and behavior (i.e. their personality).
We estimate that Synth responses to both quantitative and qualitative research questions exceed an 80% correlation to real world responses and often get as high as 95%. We've tested this in different ways, including by creating Synths that are designed to mimic specific human beings, then querying both the Synth and the real human, and comparing their answers. The results of these tests exceeded our expectations, often reaching a real world correlation in the mid 80% to mid 90% range.
First our virtual AI employee conducts a brief discovery with the client to determine what they are ultimately trying to accomplish or learn, and who their target audience is. From there we leverage real world data sets that help us determine the broad makeup of the target audience and the diversity and distribution of traits that audience consists of. Everything from gender, race, age, height, weight, marital status, significant life events, personality traits, political affiliation, family characteristics, educational history, upbringing, occupational history, leisure activities, and much more.
We then utilize a number of proprietary AI algorithms to interconnect the human variables into individual AI entities who embody a persona that is shaped and driven by their individual traits, their life history, and the environment they live in. We are careful to ensure that the distribution of traits in Synths are representative of the distribution of traits in the client's real world target audience. Each Synth is completely unique, like humans, no two are the same.
Every major step involved in the Synth Creator and IQ Study Builder processes has a bias check programmed against it, where in real-time we analyze the steps being taken to ensure they don't introduce bias into the process that will pre-ordain a result. We're an AI First company so we leverage AI in most everything we do, including protecting against bias in the Synth Creator and IQ Study Builder processes.
The entire process can be completed in 30 minutes to an 1.5 hours, depending on how many Synths you want to create and how intricate of a study you want to build. The more complex your goals are, the longer the project will take. For instance, in some engagements, a client will only need the Synth Creator to create a sample size of 50 Synths to draw insights from. In others, they may need 100 or more. It takes longer for us to create 100 Synths than it does to create 50. It also takes longer to design and build a multi-step study than a simple survey.
SyntheticIQ does all the heavy lifting behind the scenes, but user input is required along the way. For example, when using the Synth Creator, you will confirm or edit your Target Audience description and Intended Purpose. Don't worry though, our virtual AI employee, Synthona, will provide as much help as you need or ask for. Once you have settled on a Target Audience description and Intended Purpose, the actual process of creating Synths can take up to 25 minutes.
When using the IQ Study Builder, you have the ability to take a hands on approach to drive this process, or you can lean on Synthona to do it for you. Either way, Synthona will guide you through it from start to finish, giving you the ability to edit survey questions, modify steps, or create your design your own study and questions. Building a study can be done in a matter of just a few minutes, or you can take your time with it. Many of our clients choose to let Synthona do the heavy lifting initially and then go back and revise their study after they have generated initial results and insights.
On the IQ Insights Dashboard, the client will be able to drill down to each particular Synth response, review the insights SyntheticIQ drew from the responses as a whole, and interrogate the results.
Absolutely. SyntheticIQ was built from the ground up taking an AI first approach so the creation of Synths, the development and design of a study, and the analysis of the results is completely on us. While many of our clients have experience conducting market research and choose to dictate the particulars of the study design, other clients are not versed in conducting market research and rely on us. Either way, we think you'll find considerable value in deriving synthetic intelligence from our platform which is incredibly easy to use.
Synthetic Intelligence, as we use the term, refers to gaining knowledge and insights from Synths that can give our clients an advantage in the real world.
Please refer to our pricing page to see our straight forward transparent pricing. You will find a separate Pricing FAQ on that page.
We are true believers that artificial intelligence will profoundly reshape industries and how organizations operate and transact. The power of AI is immense and growing stronger daily. While our mission is to integrate synthetic intelligence into traditional workflows, driving success across industries, in order to most effectively accomplish that mission we are leveraging AI across our entire organization.
Being an AI First company means that we do not leverage AI to make humans more efficient, but rather we leverage humans to make AI more efficient and effective. We have the benefit of starting SyntheticIQ from the ground up in an age where the power of AI can be leveraged and built into the foundation of our organization. Most of our Clients have organizations that were built before AI had reached the level of sophistication and capability that it has today, so in the near term they are looking at AI as a way to make their staff more efficient and effective. SyntheticIQ is responding to that need by helping organizations integrate synthetic intelligence into their existing workflows.
When engaging with us, you'll see just how powerful our AI First approach can be. If you're an Enterprise business that's interested in learning more about our ground breaking AI First approach and how you can build an organizational unit around it, get in contact with us. We built an entire AI First platform underneath our organization.