Setup is fast and easy. Simply click on "SIGN-UP" and Synthona, our highly trained virtual AI employee, will build an account profile for you, ask you some questions about what you're trying to accomplish, help you define your target audience, and recommend a Synth population size that is appropriate for you. At the end, she'll present a price quote based on our published pricing structure and customized to the number of Synths you need.  This whole onboarding process takes about 10 minutes. 

Once you complete the sign-up process, you can build your first Synth population right away. This typically takes takes 10-20 minutes, though it could take longer depending on how many Synths you build. Don't worry, building Synths is simple because we do all the heavy lifting behind the scenes in real-time. 

Once you've built your first Synth population, you're free to build a study using the IQ Study Builder or you can start asking your Synth questions right away through the Ad hoc Insights on Demand feature. To build a study, you simply need to answer some questions from Synthona and she'll do the rest. At this point, you're ready to start generating insights. You can sign-up and have a study ready to be executed in as little as 30 minutes.

Most client's have population sizes of 50-100 Synths, depending on their target audience and what they're trying to accomplish. The minimum Synth License is for 25 Synths, but Synth populations can be any size you want up to your license amount. A Synth population is meant to be representative of your target audience. The more diverse your audience is, the larger your Synth population should be because you need to account for variation amongst the members of your real-life target audience. 

Too small of a Synth population may not fully capture the diversity of the target audience, potentially limiting the range of insights. It could also reduce the ability to gain insights specific to segmented portions of the audience. This may introduce some bias into the results and impact the real-world correlation of insights. As a result, there could be less confidence in the data and decisions derived from the analysis.

Synthona, our virtual AI employee, will recommend an appropriate population size during your interaction with her. When she makes her recommendation or is going over the price quote with you, feel free to ask her about using a smaller or larger population size. She'll break down the pros and cons for you and will tell you if the size you are considering is adequate. 

Absolutely. You can create and delete Synths at anytime. You are only limited by the number of Synths you are licensed for.  If you need more Synths, you can add Synths to your license whenever you'd like. You can also maintain multiple Synth populations, each with their own target audience.  If you want to create a new Synth population but don't have any available Synths on your license, you can either delete existing Synths, or you can purchase additional licenses that will be added to your account. 

For example, let's say you're a brand with an extensive product line that targets multiple different segments of the population. You start using SyntheticIQ with the original purpose of understanding how a competitor's new product offering may impact sales of one of your competing products. You build a Synth population to mirror the Target Audience for your specific product and then run a study to gain the insights you're seeking. Now, you want to do the same thing with another one of your products that targets a different segment of the population. You can delete your existing Synth population to free up licenses and build a new Synth population for your other product's target audience. Rinse and repeat as often as you'd like.

The IQ Study Builder is powered by Synthona, our highly trained and extremely dedicated virtual AI employee.  She will help you build studies that are designed to extract insights from your Synth population. You can maintain up to 10 active studies at a time on the platform. To start, you'll tell her what you're trying to figure out, and she'll help you design and build a study to accomplish that goal. A study consists of surveys, steps, and strategy simulations.

The IQ Insights Dashboard is where the results of your study are found. Synthona will analyze the aggregate results of your study and generate actionable insights for you, along with recommendations. She's sharp! You'll also be able to drill down into specific Synth responses.

Ad hoc Insights on Demand is a valuable feature within our IQ Study Builder and IQ Insights Dashboard. With it you can interrogate the results of studies to potentially draw deeper insights, and ask "what if" type questions. This feature also allows you to ask one-off questions on the fly to all or a segment of your Synth population, to quickly gain insights without having to build and execute an entire study.  

For example, let's say you ran a study to determine how much you should sell you're new gizmo for, with the goal of determining the price that optimizes gross income, which is a balancing act between maximizing sales while maintaining gross profit margin. After you complete your study and present the insights you gained to your executive and product team, you are posed with the question, "What if we include the premium feature for free for the first six or twelve months, how would that impact sales and gross income?" You can go back to the IQ Insights Dashboard and ask that question using the Ad-hoc Insights on Demand feature. Synthona will query your Synth population without having to re-explain the gizmo to them, and provide specific insights on how your Synths would react to the premium feature and the impact of providing it free for six months or twelve months. 

The Synth License fee is billed right away when you first sign up with SyntheticIQ.

If you select the annual billing option, you will be billed once per year on the anniversary of your sign-up date. We refer to this date as your Annual Billing Date.

If you select the quarterly billing option, you will be billed every three months from the date you signed up. We refer to this date as your Regular Quarterly Billing Date.

For payment, we require you pay with a debit or credit card. Our payment processor will securely store your card number according to Payment Card Industry Data Security Standards (PCI DSS) compliant practices, and bill your card when you first sign up, and then each year on your Annual Billing Date or each quarter on your Regular Quarterly Billing Date. We will never store your payment account information ourselves. 

Yes. Just make the switch before your next Regular Quarterly Billing Date. When you do this, you will be charged the annual Synth License fee on your next Regular Quarterly Billing Date and your billing will automatically be converted to an annual subscription. Your Annual Billing Date will be the date you first pay the annual license fee. 

To expand on this, when you pay the Synth license fee with quarterly billing, you are entitled to three months of access to the SyntheticIQ platform. Each time you are billed the quarterly license fee, you gain three additional months of access. When you pay the license fee with annual billing, you are entitled to twelve months of access to the platform.